M1 Pro + M1 Max
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Project
M1 Pro + M1 Max
Brief
Apple approached the studio to create some unique imagery for the launch of their latest MacBooks.
For the launch of the new M1 Pro and M1 Max MacBooks Apple wished to portray the way the chips could unleash the creative power of professional users. Visual Citizens were asked to create a surreal landscape full of color and life. The landscape would grow and unveil over time and represent the power of nature. We also create a second image of an imagined flower, and this was used to show the laptop's abilities for creators within the Tech field.
The piece was shown during the live Apple Event and throughout Apple's promotional materials for the products.
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